Why This Masterclass Matters:
The first 90 days can make or break a travel advisor's success. Without a clear plan, new advisors risk feeling overwhelmed, directionless, or unable to meet their sales potential. This masterclass bridges the gap between onboarding and high performance, equipping host agencies and agency owners with proven strategies to lead their advisors to thrive from day one.
What You'll Learn:
1. Positioning Strategies to help advisors define their circle of influence, target audience and unique selling proposition.
2. Slow Marketing Essentials every advisor needs in the first 90 days.
3. Sales Empowerment to transform sales resistance to a service mindset.
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With the First 90 Days Roadmap, you'll learn how to:
Design a 12-week pathway to success for new advisors!
Instill confidence in your new advisors with a step-by-step approach to customers for life!
Empower a proactive mindset that builds will and skill for lasting results!
Participants will leave with key insights and a fresh approach for leading the first 90 days. This course is designed to jumpstart success and create momentum. This proven framework will strengthen your team's foundation, setting the stage for a thriving, high-performing advisor team.
Leading the First 90 Days
FAQs
1. Who is this Masterclass for?
This masterclass is designed for leaders, managers, and coaches responsible for supporting travel advisors in building a strong foundation for success.
2. What will I learn in this Masterclass?
You’ll learn how to clarify the 90-day roadmap, focus on foundational business principles, establish best practices in customer attraction and foster sales excellence.
3. Why is a sales focus so critical?
Leading the First 90 Days is a customer creation approach that ensures advisors focus on what matters most: building relationships, understanding client needs, and creating value. By prioritizing customer engagement first, advisors learn how to apply suppliers, technology, and tools effectively rather than being overwhelmed by their complexity.
4. How does this Masterclass align with my current onboarding process?
Connection before complexity: New advisors often get bogged down in systems and supplier details, missing the bigger picture. Leading the First 90 Days teaches them to connect with customers first, making every tool or supplier introduction purposeful and relevant. This approach creates advisors who stay engaged and confident.
5. Will this session include practical strategies?
Yes! The Masterclass provides actionable strategies, templates, and examples to implement immediately with your team.
6. How can I use this Masterclass to empower my team?
You’ll gain insights on coaching advisors to adopt proactive habits, achieve early wins, and embrace a high-performance mindset. A rising tide lifts all boats.
7. Is this Masterclass only for new advisor onboarding?
No. While it’s focused on the first 90 days, the principles can be applied to existing team members who need a fresh start or a structured approach to growth.
8. What resources are included with the Masterclass?
Participants will receive a 90-day Roadmap template, best practices checklist, and access to additional tools to support advisor success.
9. How does this tie into the Atlas framework?
The strategies taught in this Masterclass are part of the Atlas of a Travel Business framework, designed to create high-performance teams and sustained business impact.
10. What’s the next step after attending this Masterclass?
You can deepen your knowledge with programs like The Growth Accelerator or Engage Performance to further empower your team and grow your business
Have you ever wondered how to get your entire team to be more proactive?
The 80/20 Pareto principle says that 80% of your business is generated by 20% of your team.
What if the other 80% caught the vision?
I don't believe that only 20% desire to be flourishing or that anyone wakes up wanting to be less than average.
Yet sadly, on most teams it is true. Most travel teams have a few superstars carrying the load.
It doesn't have to be that way!
The difference happens in the first 90 days.
I am on a mission to help leaders build an entire team of thriving superstars!
With a Fabulous First 90 Days Roadmap your new recruits will be ready, set, to sell!
The First 90 Days is part of an exciting new book: Atlas of a Travel Business - A Proven Pathway to High Performance, Growth and Impact.
Explore More Ways to Build Thriving Teams
Ready to go beyond the first 90 days? Dive deeper with these impactful programs:
1. The Growth Accelerator: Transform the 80% into thriving performers. Inspire ownership and accelerate team results.
2. Engage Performance: Empower your team to achieve peak performance.Build a culture where everyone contributes and thrives.
Both programs are part of Atlas of a Travel Business: A Proven Pathway to High Performance, Growth, and Impact. Take the next step to unlock your team's full potential!
If you arf
Meet your personal cheerleader and
no-excuse business coach
I'm Geraldine Ree.
What’s unique about me is that I’ve held every seat at the table. No matter what role you have in the travel industry, I’ve already walked a mile in your shoes, and I’ve worn out every shoe in the closet!
My knowledge covers all aspects of the travel industry:
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Over two decades as a senior leader for Expedia Cruises and Princess Cruises
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Bestselling author of two books: Flying Colors and 10X My Travel Business
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Godmother of the Viking Eistla
When I’m not riding my mountain bike through the luscious forests and beaches here in White Rock, BC, relishing my Nana days with three grandchildren, or enjoying long walks with my husband, Cam, and our faithful four-legged companion, Blueberry – I’m writing my next book Atlas of a Travel Business, coaching travel agency owners to build better advisors faster.
Faith and grit summarize my belief system. My drive comes from a deep sense of purpose: to use every God-given gift we have to serve others.
Vicki Freed
SVP of Sales, Royal Carribean
Knowing Geraldine for over 20 years, I can say without hesitation what a champion she is for the Travel community. Her passion and enthusiasm not only inspire those she knows, they have a true impact on our industry.
One of the many things I love about Geraldine is her appreciation for training and education to enhance the value travel advisors bring to their clients.
Janice Lonnqvist
Travel Agency Owner
Working this last year with coach Geraldine has been the most informative, eye-opening, and soul-searching time in my business yet!
She has helped me learn to become a better business person, and team leader. She just knows how to bring out the best in me.
Geraldine is the person you would want to work with if you would like to make a change in your business and yourself!
Susan Walker
Travel Agency Owner
Geraldine is just what you need in a coach. She is a cheerleader when you need her to be, a no-excuse coach when you start telling your story that doesn't help you drive your business. She is agenda-driven but always open to working on something that may have come up between sessions. She works on your strengths and weaknesses and can see in you what maybe you can't see.