Your Personal Cheerleader and No-Excuse Business Coach
Meet Geraldine
Geraldine Ree is a strategist, executive coach, and best-selling author who has spent over 30 years helping travel leaders grow from busy to breakthrough.
Her career includes leadership roles with Princess Cruises, Expedia Cruises, and Travel Market Report, where she mastered what it truly takes to lead thriving teams and businesses that last.
Through her signature program Atlas 52, Geraldine helps travel agency owners transform ambition into steady, confident growth.
Her coaching blends structure with heart, bringing clarity to your strategy, focus to your leadership, and joy back into your business rhythm.
She’s also a two-time best-selling author and the Godmother of Viking Eistla, known throughout the industry for her authenticity, humor, and ability to turn potential into momentum.
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“My goal is simple, to help you lead what matters and love the business you’ve built again.”
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If you’re ready to grow with structure, confidence, and purpose, Atlas 52 is your next step.
What Drives Geraldine’s Work
1. Clarity Over Chaos
Simplify the noise so growth becomes natural.
2. Progress With Purpose
Every step should align with what truly matters.
3. Leadership With Heart
Lead boldly, without losing your humanity.
4. Consistency Is Power
Small, steady habits create unstoppable momentum.
Your Business Should Give You Freedom, Not Take It Away
Geraldine helps travel business owners:
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✓ Build habits of consistent growth
✓ Create accountable, high-performing teams
✓ Step out of the weeds and into leadership
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Because real success isn’t about doing more.
It’s about leading differently.
