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Insights for Travel Leaders, Suppliers and Advisors
It's been a remarkable journey since 2020 that nothing prepared us for. Yet here you are. Still showing up, and doing the hard work every day.
This page contains my blog content on leadership and business building, and includes insights and resources to help you make a difference in the lives of those you lead, in any business setting.
Subscribe for more! I believe we need to ComeBack, Together! It's time for leading the way through inspiration, encouragement, and shared accountability.
See also the relevant page under Work with Me for more ways to lead with confidence and grow your business.
I believe that better always comes before bigger.
Big Swings: How to Make Bold Moves in your Travel Business
When Busy becomes the enemy of bold, we stop taking big swings for what we really want. Over the past few years, I’ve spent thousands of...
Geraldine REE
Jun 273 min read
The Engagement Gap – Why It’s Costing You More Than You Think (And How to Fix It)
If you struggle to get the entire team engaged, you’re not alone. Most of the travel teams I work with face the same challenge. While...
Geraldine REE
Jun 102 min read
Customer Retention - The Biggest Missed Opportunity in Sales
We all know how the saying goes. It costs more to create a new customer than to retain an existing one. These two quotes drive the point...
Geraldine REE
May 282 min read
Big Goals – They are More than Just a Number
Big goals are magnets to draw us closer to what we really want. As a coach, I ask my clients this same question over and over. I never...
Geraldine REE
May 132 min read
Stop Promoting Luxury — Do This Instead
Last week, I attended a sold-out dinner with 70 top advisors, hosted by Ponant and Paul Gauguin Cruises. I took a quick poll of the...
Geraldine REE
Apr 83 min read
Choose Your People, Serve Them Well: How to Build a Loyal Client Base
“I cannot believe the advisor booked me on that ship. Everyone went to bed at 9:00 pm. There was nothing happening after midnight.” We’ve...
Geraldine REE
Mar 113 min read
What If You Had Time? The truth about why you don’t
What if lack of time isn’t really the problem? Ask any busy travel agency owner, leader, or advisor what their biggest roadblock is, and...
Geraldine REE
Mar 42 min read
The One Marketing Tool You Cannot Afford to Ignore – It is Not What You Think
If you guessed website, digital newsletter, social media or video platforms, you would be close, but not correct. In time, there is a...
Geraldine REE
Feb 113 min read
Are They Ready to Buy – The Secret to Leading Sales with a Hot List
“It’s not what you know, it’s who you know— and how well you know when they are ready to buy.” Ask yourself this simple question about...
Geraldine REE
Feb 53 min read
Leading Sales: The Big Mistake that will Cost You
“I am doing it all wrong.” This week, during my Masterclass on Leading Sales – TheFirst 90 Days, this phrase rippled through the chat as...
Geraldine REE
Jan 292 min read
An Important Lesson from the TMP Leadership Exchange
I’ve just returned from spending two days with 25 of the top Travel Business Owners and Supplier Partners, during the two-day...
Geraldine REE
Jan 232 min read
Ready, Set, Goals: Taking Action!
Ready, Set, Goals: Taking Action! The past three weeks we have been running a series on Goal Achievement. Setting Goals: How to Lead the...
Geraldine REE
Dec 19, 20243 min read
Ready, Set, Goals: The Three Non-Negotiables in Goal Planning
Ready, Set, Goals: The Three Non-Negotiables in Goal Planning This is a three-part series to goal setting. Setting Goals: How to Lead the...
Geraldine REE
Dec 19, 20244 min read
Ready, Set, Goals: How to Lead Your Team to Success with Goals
Ready, Set, Goals: How to Lead Your Team to Success with Goals Goal setting and goal-getting are different but equally essential. Without...
Geraldine REE
Dec 17, 20243 min read
Amplify Focus: Doing Less to Achieve More
Amplify Focus: Doing Less to Achieve More For years, I have been obsessing over how to become more productive. I’ve read countless books,...
Geraldine REE
Dec 10, 20244 min read
Why 90% of Us Fail to Achieve Our Goals and How Accountability Can Change That
Why 90% of Us Fail to Achieve Our Goals and How Accountability Can Change That Did you know that 90% of people fail to achieve their...
Geraldine REE
Nov 26, 20242 min read
Trust the Power of Coaching to Build a Stronger Team
Trust the Power of Coaching to Build a Stronger Team Client: “Geraldine – what do you think I should do?” Me: “What do you think you...
Geraldine REE
Nov 20, 20242 min read
Leading Achievement: Five Insights to Empower Advisor Success
Leading Achievement: Five Insights to Empower Advisor Success Achievement is the completion of a desired outcome—a sale made, a customer...
Geraldine REE
Oct 15, 20244 min read
Empowerment: Why Letting Go Leads to Stronger Teams
Empowerment: Why Letting Go Leads to Stronger Teams There is no secret to leadership. It is the ability to unlock growth and elevate...
Geraldine REE
Oct 7, 20242 min read
Fall Forward by Saying No
Fall Forward by Saying No Is it time to kick it up a notch by saying no? As we savor these last few weeks of summer, it is easy to feel...
Geraldine REE
Sep 3, 20243 min read
Getting Everything You Want
Getting Everything You Want “You can have everything you want, just not all at once.” - Oprah Winfrey I ponder this quote often. It...
Geraldine REE
Jul 29, 20243 min read
Becoming a Better You: Small Habits, Seismic Shifts
Becoming a Better You: Small Habits, Seismic Shifts A few years ago, I participated in a fascinating study group based on the best...
Geraldine REE
Jul 15, 20243 min read
The Daily Blueprint to Win the Day
The Daily Blueprint to Win the Day In most sports, particularly in high-speed racing, routine pitstops are crucial to performance. The...
Geraldine REE
Jun 17, 20243 min read
The First 90 Days
Getting New Advisors Up to Speed The First 90 Days How will you ever get new advisors up to speed in this complex world of travel? If...
Geraldine REE
May 24, 20242 min read
Running Shorthanded!
Running Shorthanded:How to Lead When there are Not Enough Advisors to Help Travel agency owners have a superpower. When demand is high...
Geraldine REE
May 13, 20243 min read
The Mindset Shift - Keeping the Dream Alive
The Mindset Shift - Keeping the Dream Alive It is easy to connect freedom and travel business ownership. You have the freedom and...
Geraldine REE
Apr 23, 20244 min read
Why Process Matters In Your Travel Business
Why Process Matters to Your Travel Business Are you running your travel business, or is it running you? The benefit of a good process is...
Geraldine REE
Apr 4, 20243 min read
Timing in the Secret to Success in Your Travel Business
Timing is the Secret to Success in Your Travel Business Human nature is to seek the best of all possible options. Whenever I buy theatre...
Geraldine REE
Mar 21, 20244 min read
Clarity or confusion, the choice is yours
Clarity or confusion, the choice is yours. Everyday we start climbing. We head out on that mountain we call our Travel Business....
Geraldine REE
Mar 13, 20243 min read
Skilling Up: 5 Keys to Skilling Up in Your Travel Business
Skilling Up: 5 Keys to Skilling Up in Your Travel Business Atomic Habits, by James Clear, 5 Am Club, by Robin Sharma and The One Thing,...
Geraldine REE
Feb 15, 20244 min read
From Goals to Growth: How to Shift from striving to thriving
From Goals to Growth: How to Shift from striving to thriving I operate under a big assumption that growth is good. When you grow, you...
Geraldine REE
Jan 28, 20243 min read
Your Know List - Get To Know Your Customers
The Know List I thought you would never ask! We carry many big assumptions about our customers in our heads. One is that our customers...
Geraldine REE
Jan 22, 20243 min read
Time Ownership - Own Your Time And Achieve Your Big Goals
Time Ownership – A Roadmap to Achieving 2024 Goals Grab a cuppa and a notepad! This is an all-in-one, year-at-a-glance overview of goal...
Geraldine REE
Jan 3, 20245 min read
Mastering the Planning Game Like a Pro
Mastering the Planning Game Like a Pro Are you a Plan Maker or a Winger? Do you thrive on creating blueprints that may never see the...
Geraldine REE
Nov 30, 20234 min read
Habit Hacks To Build Your Travel Business
Goals need healthy habits like a plant needs water. Habits are the gateway to skills, and we need skills to increase our success. It...
Geraldine REE
Nov 27, 20232 min read
Choose Your Customers, Change Your Life
Ahoy Travel Advisors We all love the idea of leads falling from the sky! You will never have to fish again! It sounds like a dreamy...
Geraldine REE
Nov 20, 20232 min read
The Power of Presence: Getting Everything You Want in 2024
The Power of Presence: Getting Everything You Want in 2024 Dream Big! Set Goals! Take Action! Your heart and head say yes! Yes! Yes! Your...
Geraldine REE
Nov 10, 20232 min read
Unique Ability: Unpacking The Genius Of You
Unique Ability: Unpacking the genius of you. What exactly is your unique ability? Each of us has a skill or talent that stands out from...
Geraldine REE
Oct 31, 20235 min read
Three Lanes for Thriving Teams
Three Lanes for Thriving Teams The leader’s role is to lead. The advisor’s role is to sell. The customer’s role is to buy. The challenge...
Geraldine REE
Oct 25, 20234 min read
Stop Offering One of Kind Service to Everyone
Stop Offering One of Kind Service to Everyone We all know that business is won or lost on service. In fact, without enough service, you...
Geraldine REE
Sep 28, 20233 min read
4 Reasons Leaders Struggle To Let Go
4 Reasons Leaders Struggle to Let Go of Doing It All In the classic book E-Myth, Michael Gerber coined “Work on it, not just in it.” He...
Geraldine REE
Sep 15, 20233 min read
Lead Your Team: Be Brilliant At The Basics
Lead Your Team: Be Brilliant at the Basics High achievers know how to get things done! Your rise to the top of your field by turning...
Geraldine REE
Aug 16, 20234 min read
Three Secrets to Successful Planning
Three Secrets to Successful Planning “The plan is nothing, but planning is everything” - Dwight Eisenhower Presidents, skilled engineers,...
Geraldine REE
Aug 8, 20234 min read
The Big-Hearted No
The Big-Hearted No This newsletter is different than the others. There are no business tips to help you grow. I’ve got no advice today...
Geraldine REE
Jul 19, 20233 min read
Building Your Dream Team
Myth: “All the good ones are gone.”My brother would lament to me, or a girlfriend would sigh, frustrated with the harsh world of dating!...
Geraldine REE
Jun 27, 20233 min read
Getting What You Really Want
A mindset shift is like putting yourself in the best position to score your goals! Getting What You Really Want “A good hockey player...
Geraldine REE
Jun 22, 20232 min read
Big Goals, Small Tasks, New Stories
How to Get What You Want - Really. Big Goals, Small Tasks, New Stories “What are you trying to do?’ my husband asks as I overtly start...
Geraldine REE
Jun 5, 20233 min read
How to Grow Your Own Leads
Topping up Your Sales Pipeline The more contacts you have in your sales pipeline, the more connections you make, higher your sales...
Geraldine REE
May 24, 20233 min read
Recruitment Is The New Marketing
Recruitment is the New Marketing Plan If you want to grow your business, grow your team. If you want to find new markets, new...
Geraldine REE
May 24, 20233 min read
How to Help Clients Invest in an Elevated Travel Experience
How to Help Clients Invest in an Elevated Travel Experience Making the Luxury Shift There comes a time in your travel career when you...
Geraldine REE
Apr 26, 20234 min read
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