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Recruitment Is The New Marketing

Updated: May 29, 2023

Recruitment is the New Marketing Plan

If you want to grow your business, grow your team.

If you want to find new markets, new opportunities, and more sales, grow your team.

If you want to work ON your business, and not in it, the answer is still the same.

Grow your team.

If we all know the answer is recruitment, then why is recruitment so hard?

I’ve asked hundreds of travel entrepreneurs the same question. The answers are the same.

“I cannot find anyone … good.” “I don’t have time to recruit because I don’t have time to train.”

When you are going flat out, it can be even more frustrating to try to find people to no avail.

  • You place ads, and no one responds.

  • You interview people and they ghost you, never to be heard from again.

  • So much has changed. New people can’t begin to understand the complexities of this industry.

As challenging as it can be, the alternative of not recruiting has far more serious consequences.

Here are the hidden facts:

Approximately 25% of experienced advisors departed the industry during Covid times. Some returned, but many did not.

Owners are stepping in and selling more than ever before, at the same time trying to keep their team afloat. It is taking its toll.

There is a serious advisor shortage. Some might even call it a crisis. In a recent survey of Travel Agency owners, in response to:

How important is recruitment to you?

8/10 50% rated it a 10 out of 10.

In order to solve the recruitment challenge, it is important to shift your perspective.

Recruitment is a strategy, not an event.

What does that mean? It means that recruitment is not a one-time project to find help to carry the load.

Recruitment is a series of steps that must be done consistently and in sequence over an extended period of time to have any impact.

Most of us underestimate the scope of the process and therefore underinvest the time and resources to solve it.

To get the results you seek you must:

  • Identify your ideal prospects

  • Plant seeds of opportunity

  • Water it with problem-solving benefits

  • Nurture it with hope

  • … and shine some love upon it consistently.

I truly believe that good people are everywhere. They need to be invited into your opportunity to see if it’s the right time fit for them.

Start by identifying, who is your Ideal Advisor. Click HERE for my Ideal Advisor Workbook.

As far as not having time, ask yourself, if not now when?

The good news about a step-by-step process is that once you create it, it takes minutes a day, not hours to maintain it.

There has never been a better time to join the travel industry. You've got this!

Announcing an Exciting Opportunity!

I am so passionate about helping travel agency owners find the top talent they seek, I've decided to host a six-week intensive program focused solely on Recruitment.

If you are not sure of the steps in your process, lack the right tools, or just don't know where to start, find out if my Recruitment Intensive Program is right for you. I have a few open spots for my six-week program starting June 26th.

This program is right for you if you are:

  • An agency owner with a team

  • You are interested in adding 4 or more advisors this year.

  • You are willing to commit to a six-week intensive sprint on creating a sustainable recruitment strategy.

  • Are looking to give and receive peer support from like-minded travel professionals.

This program is not for you if you are:

  • Looking for a silver bullet or magic pill

  • Are not willing to try something new

  • Are looking to add a single advisor

  • Focused solely on experienced advisors

Enjoy the journey!


  • Sign up for our Flying Colours Academy HERE!

  • Order 10X My Travel Business here.

  • Get your copy of my book that will help you soar... Flying Colors - US - here! CAD - here!

  • If you know someone who would benefit from reading this newsletter please share this link.

If you are interested in knowing more about my 2023 programs check out:

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