You were born for more than busy.
Has your business stalled?
One step forward in growth. Two steps back fighting fires, finding answers, and fixing challenges only you can solve.
You know there is so much more possible, but you’re too busy to work ON your business.
Working with me is like having an oxygen tank that never runs out of air. Together, we work on the deeper solutions that help you get out of your own way, create clarity, drive revenue, and build capacity for you and your team.
A Mentor Who Knows Travel. A Proven System That Works. Support That Knows You.
I see you.
I’ve helped thousands of advisors, owners, and leaders navigate growth at every stage.
I understand you.
You want to grow your business, but too much still depends on you—and finding time to change that can feel impossible.
I can help.
It is not for the faint of heart. But with heart, a proven system, and someone who cares about your business like it is my own, you are unstoppable.
Join me as I guide you through a proven framewor —Atlas of a Travel Business.
More Ways to Help You Grow
PROGRAMS • COURSES • RESOURCES
Activate Coaching
Exclusively for solopreneurs and owners with small teams who are ready to activate growth. Immerse yourself in a wide range of programs to help you grow.
From recruiting superstar talent to engaging more advisors in your success story, join us for masterclasses, group coaching, and networking with like-minded peers.
What travel leaders are saying
“One of the most remarkable aspects of working with Geraldine is her unwavering dedication to seeing my business not just become stronger, but truly flourish. It’s like having a business partner.”
Jeremy McLeod
“I’ve always been inspired by Geraldine’s passion for travel professionals, and their success is at the forefront of everything she does. She is a proven leader with a unique perspective on what it takes to succeed and how to get there.”
Steve Smotrys General Manager, HX (Hurtigruten Expeditions)
Steve Smotrys
[An approved owner story describing a specific change in team sales, leadership responsibilities, profitability, or time to lead.]
Client Story Placeholder
Hi, I'm
For over three decades, I’ve helped travel business owners and leaders grow, strengthen their teams, and make room for what matters.
As a former senior executive with Expedia Cruises and a leader with Princess Cruises, I combine business experience with a deep understanding of people.
I’m an author, speaker and mentor. What I love most is helping you see a bigger future for your business, and finding a practical path toward it
TRUSTED BY TRAVEL LEADERS ACROSS
A COLUMN AND PODCAST WITH TRAVEL MARKET REPORT
The Travel LeaderBoard
Conversations that matter to those who lead. Series 1, The Too Busy Problem, brings you seven travel industry executives on the moment they realised they were too busy to lead, and what they changed.
New episodes from October 27.
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Whose Customer Is It?
A customer relationship can be neglected, nurtured or earned. What does that mean for your team?
Silence Breaks Trust – When customers stop calling, it’s time to pick up the phone!
It’s been another challenging week in tourism, and my heart goes out to all those who have been impacted by the disruption in the world.
Why Advisors Crave a Bolder Vision
Taking big swings often lead to big misses. Most high achievers can recite the details of their epic fails.
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My best ideas on growth, leadership, customer flow, sales and culture, plus updates from The Travel LeaderBoard.
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