The Luxury Game is Changing
Why This Masterclass is Important: Luxury travellers are no longer a small and elusive segment of the market. They are the fastest growing, most influential travel consumers, who set the standard for how travel is defined, consumed and delivered.
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If you are not shifting the way you set up your business to meet the needs of this market, you are missing out on much more than you realize.
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​Luxury isn’t just a product or a class. Luxury is a service-mindset. It is a fundamental pillar of your business framework.
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The Luxury Shift webinar series is designed to help reframe your mindset, positioning, and approach in a sustainable way that leads to lasting results.
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IThe highlights of the session include:
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Attracting Luxury Clientele: Overcome the barriers to luxury by understanding the new and growing luxury market.
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Uplevel your "Luxury Customer for Life" Roadmap: Design a customer-centric lifetime promotional strategy based on relationships over price.
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The Luxury Advisor Advantage: Leading the Conversation: Help clients make better decisions faster to deliver more meaningful, personalized travel experiences.
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If you are an advisor, travel business owner or leader, this Masterclass is for you. Ready to lead the Luxury Shift? Join us and build the foundation for long-term success in luxury travel.
In this three-part series, you'll learn: ​​​
Luxury Marketing: Attracting Luxury Clientele
The new trend in luxury travel is not just raising the bar, but setting the standard for the entire travel industry.
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Luxury Promotional Strategies that Set You Apart
The Subtle Shift in the skills and systems that play in transforming your business.
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Luxury Sales Skills: Converting and Retaining Lifetime Customers
Leading the luxury travel conversation, one important customer at a time. ​​​
Participants will leave with key insights and a fresh approach for leading The Luxury Shift. This course is designed to jumpstart success and create momentum. This proven framework will strengthen your team's foundation, setting the stage for a thriving, high-performing advisor team.
The Luxury Shift
Series with Geraldine Ree
1. Who is this series for?
This series is designed for agency leaders and advisors who are ready to lift and shift their travel business into the luxury segment.
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2. What will I learn in this series?
You’ll learn how to clarify the luxury customer market, and focus on foundational business principles, establish best practices in customer attraction and foster sales excellence.
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3. Why is a sales focus so critical?
Leading Luxury sales is a customer creation approach that ensures advisors focus on what matters most: building relationships, understanding client needs, and creating value. By prioritizing customer engagement first, advisors learn how to apply suppliers, technology, and tools effectively rather than being overwhelmed by their complexity.
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4. How does this series align with my current training programs?
Advisors often get overwhelmed by product options and lack confidence in finding affluent travelers, missing the bigger picture. Leading the luxury sales teaches them to connect with customers first, making every tool or supplier introduction purposeful and relevant. This approach creates advisors who stay engaged and confident.
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5. Will this session include practical strategies?
Yes! The series provides actionable strategies, templates, and examples to implement immediately with your team.
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6. How can I use this series to empower my team?
You’ll gain insights on coaching advisors to adopt proactive habits, achieve early wins, and embrace a high-performance mindset. A rising tide lifts all boats.
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7. Is this series only for owners with teams? I am a soloprenuer, is this relevant to me?
We will be covering the best practices in leading, coaching, and training a team on luxury sales. If you are considering adding ICs it may be of benefit, but it is not a sales cours.e
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8. What resources are included with the series?​
Participants will receive a 90-day Roadmap template, best practices checklist, and access to additional tools to support advisor success.
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9. How does this tie into the Atlas framework?
The strategies taught in this series are part of the Atlas of a Travel Business framework, designed to create high-performance teams and sustained business impact.
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10. What’s the next step after attending this series?
You can deepen your knowledge with programs like The Growth Accelerator or Engage Performance to further empower your team and grow your business
Have you ever wondered how to get your entire team to be more proactive?
The 80/20 Pareto principle says that 80% of your business is generated by 20% of your team.
What if the other 80% caught the vision?
I don't believe that only 20% desire to be flourishing or that anyone wakes up wanting to be less than average.
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Yet sadly, on most teams it is true. Most travel teams have a few superstars carrying the load.
It doesn't have to be that way!
The difference happens when we empower our teams.
I am on a mission to help leaders build an entire team of thriving superstars!
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Atlas of a Travel Business is the exclusive tool for leaders who join our Atlas 52 Foundation program.
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Find out how you can finally have that business you have always dreamed of.
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Spend more time with loved ones, travel more, and work less.
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Explore More Ways to Build Thriving Teams
Ready to go beyond the first 90 days? Dive deeper with these impactful programs:
1. The Growth Accelerator: Transform the 80% into thriving performers. Inspire ownership and accelerate team results.
2. Engage Performance: Empower your team to achieve peak performance.Build a culture where everyone contributes and thrives.
Both programs are part of Atlas of a Travel Business: A Proven Pathway to High Performance, Growth, and Impact. Take the next step to unlock your team's full potential!
Meet your personal cheerleader and
no-excuse business coach
I'm Geraldine Ree.
What’s unique about me is that I’ve held every seat at the table. No matter what role you have in the travel industry, I’ve already walked a mile in your shoes, and I’ve worn out every shoe in the closet!
My knowledge covers all aspects of the travel industry:
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Over two decades as a senior leader for Expedia Cruises and Princess Cruises
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Bestselling author of two books: Flying Colors and 10X My Travel Business
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Godmother of the Viking Eistla
When I’m not riding my mountain bike through the luscious forests and beaches here in White Rock, BC, relishing my Nana days with three grandchildren, or enjoying long walks with my husband, Cam, and our faithful four-legged companion, Blueberry – I’m writing my next book Atlas of a Travel Business, coaching travel agency owners to build better advisors faster.
Faith and grit summarize my belief system. My drive comes from a deep sense of purpose: to use every God-given gift we have to serve others.
Vicki Freed
SVP of Sales, Royal Carribean
Knowing Geraldine for over 20 years, I can say without hesitation what a champion she is for the Travel community. Her passion and enthusiasm not only inspire those she knows, they have a true impact on our industry.
One of the many things I love about Geraldine is her appreciation for training and education to enhance the value travel advisors bring to their clients.
Janice Lonnqvist
Travel Agency Owner
Working this last year with coach Geraldine has been the most informative, eye-opening, and soul-searching time in my business yet!
She has helped me learn to become a better business person, and team leader. She just knows how to bring out the best in me.
Geraldine is the person you would want to work with if you would like to make a change in your business and yourself!
Susan Walker
Travel Agency Owner
Geraldine is just what you need in a coach. She is a cheerleader when you need her to be, a no-excuse coach when you start telling your story that doesn't help you drive your business. She is agenda-driven but always open to working on something that may have come up between sessions. She works on your strengths and weaknesses and can see in you what maybe you can't see.