From Filling Seats to Fueling Superstars: How to Make Bold Moves with Your Recruitment Game Plan

Recruitment is the key to long-term, sustainable, scalable growth in your travel business. The challenge is that it’s one of the most important—yet least understood—growth strategies in our industry.

I’ll never forget an interview with Bill Gates, then CEO of Microsoft. They were breaking every record for hyper-growth and success in the technology sector. When asked the secret of their success, he modestly replied, “It is a team effort. When you are growing as fast as we have, we are always looking for top talent.”

But what he said next was riveting: It’s not that Microsoft attracts top talent—it’s that our industry, the boom of the computing age, attracts the smartest people. We are simply the best in the world at converting that passion into choosing us.

Let’s break down this interview into three key insights:

1. It is a team effort.

   For recruitment to be effective, it must be a team effort. The entire team must understand why recruiting matters to your success so they can help you win. Often, the best talent comes from referrals. Remember: 100% of your new advisors are travellers—and they’re already in your database. You need the team onside with you, actively presenting the opportunity to past and future customers.

   
   

2. Always looking for top talent.

   Your ability to attract top talent is the key to your success. Full stop. Make no mistake—you simply cannot achieve long-term results without keeping recruitment top of mind. Why? Because top advisors tap out, move on, or shift priorities.

   A strong recruitment message not only attracts fresh talent, but it also reminds your current team why staying is their best option.

   
   

3. Entrepreneurship is fuelling the IC talent pool, not just travel.

   If you're still using “passion for travel” as your primary hook, look upstream. The real driver of interest in IC roles is the entrepreneurial movement. According to Lending Tree, close to 39% of the workforce will have a side hustle or full-time entrepreneurial endeavour. That is over 80 million Americans seeking work-from-home opportunities that align with their lifestyle and financial goals.

How might you tap into that trend, follow his advice and become laser-focused on becoming the best at converting top talent?

Recruitment is a critical strategy that takes time, attention, and a detailed plan. If you’re looking to grow your team with high-quality candidates, consider a high-quality recruitment strategy that reflects the bold vision of your business.

Ready to make your bold move with your recruitment strategy?

Seats are limited—join our Busy to Bold webinar where I’ll help you make bold moves in your recruitment strategy. 

If you’re a leader with a team and ready to take action now, book a clarity call and let’s explore your next bold step together.