Make the Mission Visible – How Bold Leaders Keep Teams Engaged

Engagement isn’t a checkbox—it’s a long-term strategy for helping everyone win – not just a select few.

Most travel leaders and owners struggle to keep their entire team engaged. Engagement comes and goes—and often feels like a moving target. But what if the real issue isn’t the team? What if the problem is how we define engagement in the first place?

Let’s bust three common myths regarding Engagement:

1. Engagement isn’t a talent issue. Top producers, new advisors, and the massive group in the middle all struggle to stay engaged at different times.

2. Engagement isn’t a passion issue. Advisors start with a spark for travel. The flame doesn’t usually die; it often goes dormant when the “too busy” problem creeps in.

3. Engagement isn’t about laziness. It’s not how hard someone tries. It’s about whether they want to try.

Here’s the brutal truth about Engagement: We’re using a one-size-fits-all solution to solve a challenge that’s as unique as every advisor we lead.

So, what actually works?

Every advisor has their own goals, dreams, and passions—what success looks like for them. Your role as a leader is to keep that mission visible and fan the flame.

Now, does that mean you need a custom coaching plan for every person on your team?Yes... and no.

- Yes, because leading engagement means understanding individual goals and motivations. It is critical that you understand their engagement triggers. - No, because once you know the way into where their conviction (and fears) lie, you can begin effectively guiding their path.

The bottom line is that while every human is unique, there are common themes to solving the engagement challenge.

Your bold step is to decide how often you will meet individually and what common coaching strategies you can apply across the team.