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BUILD YOUR BUSINESS SO YOU CAN LEAD
The Next Masterclass is on November 20, 2025
How to Shift from Busy to Bold — and Get Faster Results
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Insights for Travel Leaders Who Want to Grow
Practical leadership tools and stories to help you build stronger teams and better businesses, one week at a time.
By Geraldine Ree, Author of “Atlas of a Travel Business” and Mentor to Modern Agency Owners
Travel Advisors
Five Tips For Spending Time Wisely
Five Tips for Spending Time Wisely in 2023 “The best time to plant a tree is twenty years ago. The second-best time is now.” - Chinese...
Geraldine REE
Jan 8, 20235 min read
Geraldine REE
Dec 21, 20220 min read
Three Ways To Spot A GOOD Tire Kicker
Three Ways to Spot a Good Tire Kicker The facts: Cyber Monday was a record-breaking booking day for most cruise lines. First class and...
Geraldine REE
Dec 13, 20224 min read
Stop Sending Quotes. Do This Instead.
Stop Sending Quotes. Do This Instead. It’s a chaotic world and an even more chaotic travel industry. People are finally going places!...
Geraldine REE
Nov 15, 20223 min read
People Are The Plan To Travel's Greatest Comeback
People are the Plan Dear Reader, I am VERY excited to share an excerpt from my new book, 10X My Travel Business. Ten Times Better in Half...
Geraldine REE
Mar 15, 20224 min read
3 Steps to Doing Less to Achieve More
Three Steps to Doing Less to Achieve More Nobody wants to work harder. The one reason we shy away from setting big goals is the fear of...
Geraldine REE
Mar 6, 20223 min read
Getting Unstuck: How to Get Out of the Mud
Does the weight of uncertainty leave you feeling stuck in the mud? Are you gun shy based on your experiences through the pandemic? It...
Geraldine REE
Feb 13, 20224 min read
The Rule of Three
The Rule of Three I admit I used to be a House Hunters junkie. Do you remember that TV show? Perhaps its’ my secret life goal of being a...
Geraldine REE
Jan 21, 20223 min read
Getting What You Want by Getting Good
Getting What You Want by Getting Good It’s a shiny new year with a very upbeat ring to it! 2022 and You! Dreams Come True in 2022! Watcha...
Geraldine REE
Jan 9, 20224 min read
3 Keys to Achieving Your Goals
3 Keys to Achieving Your Goals: Mojo always comes first. Setting goals is one thing. Getting them is something else altogether. In fact,...
Geraldine REE
Jan 4, 20223 min read
Plan Your Dream, Work Your Plan!
Plan Your Dream, Work Your Plan! Part Two of a Two-Part Series It was the first national conference I'd ever been part of. I was...
Geraldine REE
Nov 28, 20213 min read
It's Time to Plan 2022 and You!
It's Time to Plan 2022 and YOU! Part One of a Two-Part Series There are two types of people in the world. Wingers and planners. Wingers...
Geraldine REE
Nov 23, 20212 min read
Timing is Everything
“When is the timing right for you?” Asking your clients this simple question can change everything about the future of your travel...
Geraldine REE
Oct 30, 20212 min read
The Purpose of Your Travel Business
The purpose of a business is to create and keep a customer. – Peter Drucker. These powerful words have always been a compass for my...
Geraldine REE
Oct 16, 20213 min read
It's Not About the Money
It’s Not About the Money, or Is It? Positioning fees in a new era of travel The one thing I know for sure about travel advisors is that...
Geraldine REE
Oct 8, 20213 min read
Keeping the Travel Flame Alive
Rekindle the Flame of Travel This is the third installment of our three-part series on sales. The opportunity to sell unfolds at every...
Geraldine REE
Oct 2, 20213 min read
Up Next: Coffee Talk With Vicki Freed
Click HERE to register! Starts at 12 pm ET! I can't wait to see you there! ______________________________________________________________...
Geraldine REE
Sep 30, 20211 min read
Better Questions are the Secret to Unlocking Sales
Better Questions is the Secret to Unlocking Sales “If you want to sell more, earn more, and have more time to travel, the answer lies in...
Geraldine REE
Sep 26, 20214 min read
The Sales Shift Is A One-Way Escalator To The Top
The Sales Shift is Like a One-Way Escalator to the Top Once you learn a new skill you rise a rung in your ability, never to return....
Geraldine REE
Sep 20, 20215 min read
Growth Mindset
Growth Mindset Staying the Course When the Going Gets Tough What makes some stay the course and others give up? The travel industry has...
Geraldine REE
Sep 6, 20213 min read
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