Are We OK?
According to my Dad, my Mom was the better half of a remarkable 65-year marriage. Her advice? Take the temperature. Never take for granted the importance of knowing where you stand. Customer relationships thrive when you empower them with a mutual understanding of their importance. There are four questions you need to ask when you take the temperature of your customer relationships.
Are we ok? This simple, yet profound question is at the core of your business. Like any relationship, if left unattended, can lead to a breakup or abandonment.
One of the biggest stumbling blocks to asking this question is that we are afraid of what we might hear. As challenging as it is to call clients, even the most loyal clients will find another solution to what they need if they don't hear from you. Making the relationship a priority is your job, not theirs.
Are you right for me? Not every customer is ideal, but that does not mean they get crossed off the list. On the contrary, if someone is your ideal customer, what exactly does that mean? What makes them “ideal”? What is it about working with them that lights you up?
The fastest path to more and better customers is to really know your better customers.
Am I right for you? My dear friend and colleague, Cathy Denroche, Director of Sales for Oceania shares how customers grow and change like the seasons. So too do your passions for not only what you do, but why you do it.
You have grown through the pandemic. You have been stretched and tested in every way possible. Where are your lessons leading you? What is your new why? Customer relationships need to evolve together. Share your wisdom from the journey.
“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader.”
- John Quincy Adams.
4. Where is this relationship going? A customer relationship is best when it is built on a foundation of trust. Create meaningful ways that clients can count on you to always be there so that when the time is right, you are the first person they think of.
Geraldine PS If you enjoyed this article, please share it with someone who may find it helpful. More to come in my new book April 1st, 2021 Flying Colors: A Travel Advisors Guide to Breakthrough
Pre-reserve the book here!
Pre-register for my Flying Colors Book Launch!Why Did I Write the Book, What Does it Mean for You? An Interview with the Author (that's me), by the one and only, Cathy Denroche on April 1st, Join us here