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BUILD YOUR BUSINESS SO YOU CAN LEAD
The Next Masterclass is on November 20, 2025
How to Shift from Busy to Bold — and Get Faster Results
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Insights for Travel Leaders Who Want to Grow
Practical leadership tools and stories to help you build stronger teams and better businesses, one week at a time.
By Geraldine Ree, Author of “Atlas of a Travel Business” and Mentor to Modern Agency Owners
Travel Advisors
Selling Without Selling
Get 15 Sensational Tips on how to help customers buy from you. Click on the link for full access. Enjoy! PS I'm thrilled to be offering...
Geraldine REE
Aug 28, 20211 min read
Are You Back? How To Get Back With Confidence In Times Of Uncertainty
Are You Back? How to Get Back with Confidence in Times of Uncertainty You have everything you need to be the hero of this comeback. You...
Geraldine REE
Jul 31, 20213 min read
Time Is More Than Money
The Service Fee Conversation is Part of a Bigger Customer Service Strategy Time is money. How you spend it determines how profitable you...
Geraldine REE
Jul 24, 20213 min read
From IMpossible to I AM Possible
From IMpossible to I AM Possible Richard Branson just flew on the first commercial aircraft into space. He jettisoned himself and his...
Geraldine REE
Jul 17, 20213 min read
Catching the Energy of the Latest Travel Trends
Catching the Energy of Travel Trends There is a saying in business I love: “Follow the energy”. Simply put, it means if something is...
Geraldine REE
Jun 15, 20213 min read
Are you ready to Come Back Better?
Are you ready to Come Back Better? This video unpacks the essential steps for a bigger, better, bolder travel business. There are 5...
Geraldine REE
May 26, 20211 min read
8 Secrets to an Effective Sales Conversation
What Makes an Effective Sales Conversation? It's easy to get out of practice or even resistant to initiating a travel conversation, even...
Geraldine REE
May 7, 20214 min read
More and Better Clients is About Better Clients
Better Customers Always Leads to MORE Customers More and better customers. It is the mantra of every business to reach the pinnacle of...
Geraldine REE
Apr 11, 20214 min read
When You Are Flying Share It Forward
How do you know if you are flying? When you consider how far you have come, even the smallest win can feel like you are taking flight....
Geraldine REE
Apr 6, 20213 min read
Are you a Goal Setter or a Goal-Getter?
After a long, exhausting year of uncertainty in the travel industry, the challenge for 2021 is to keep yourself inspired and engaged. You...
Geraldine REE
Mar 26, 20214 min read
How to Find the Surface in the Rip Tide of Covid News
This week the cruise industry took another big blow, in a long list of hits on both sides of the border. While we are in a constant...
Geraldine REE
Mar 26, 20212 min read
A 3 Step Framework for Your Comeback and Beyond
A 3 Step Framework for Your Comeback and Beyond You have heard it said, “the comeback is bigger than the setback”. I firmly believe that...
Geraldine REE
Mar 26, 20214 min read
Taking the Temperature:The Conversation Every Customer Needs
Are We OK? According to my Dad, my Mom was the better half of a remarkable 65-year marriage. Her advice? Take the temperature. Never take...
Geraldine REE
Mar 26, 20212 min read
When Can We Travel Again?
"When can we travel again?" That is the million-dollar question! Do you have the million-dollar answer? I’ve been in the travel industry...
Geraldine REE
Mar 20, 20213 min read
Getting Rust Off The Blades
Every skater has a ritual. Before they step on the ice, they take a clean dry cloth to wipe off the rust that has collected on the blade....
Geraldine REE
Mar 20, 20213 min read
The Warmest Call You'll Ever Make
Why it's So Hard to Pick Up the Phone ... but Do it Anyways! Just before this week’s article, I wanted to share a very special invitation!...
Geraldine REE
Mar 20, 20213 min read
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